AOL moves continue to strengthen its online ad business, until now the snaps Sphere, a contextual content syndication matching and businesses.

The agreement promotes efforts to the Internet giants to transition to a completely ad-driven, on-line content heavyweight. Acquiring Sphere there is the control of the three-year-old company’s contextual search technology and marketing program platform, the spokesman said AOL would own content and ad technology.

Sphere licenses its platform to Web publishers to make their sites with automatically generated content: links, advertisements and embedded text and video communication. The content created by Sphere - which come from publishers own websites or the ball to the other partners - collected and specifically with the company’s search and contextual.