We are all there: the Business conference. One room half empty to half asleep participants in its reply by e-mail on laptops and BlackBerries, while some unlucky trolling speaker is distinguished by a speech PowerPoint.

The scenario is now changing, thanks to the growing pervasiveness of social protection for the media. Look writer Sarah Lacy’s disastrous interview with Facebook-founder and CEO Mark Zuckerberg of the annual South by Southwest Interactive Festival. Lacy, BusinessWeek, columnist and author of a book on the future of sugar and other mountain locations-2, 0 titans drew public anger, sugar mountain to many questions at his age and his company’s outrageous $ 15 billion valuation, and not enough on the issues of more basic issues such as Facebook operates - things such as trust, protection of privacy and accessibility of software developers. Earlier this Lacy interrupted Zuckerberg seemed flirt with him, and then grew, and the amount of hostility against them.