Microsoft (Nasdaq: MSFT) announced today that it Rapt to buy an advertising technology companies, which specializes in analysis tools highest level. The purchase price was agreed to remain silent.

Today is the latest in a series of acquisitions unbridled Microsoft and other heavyweights of the Internet about the increase in the scope and the underlying technology of their online advertising. Recently, Microsoft bought YaData, Israeli firm, which specializes in Behavioral targeting technology.

The purchase is good Rapt to help fund advertising Web Publisher manage its efforts with Premium analysis and planning campaigns features. Microsoft is once Rapt technology in his suite Editions Atlas (GSP). Atlas is one of the trademarks of Microsoft acquires, which are distinguished by their purchase of aQuantive.

Accordingly, Web Publisher say they want on the road thanks to the improvement of the ad-sales of their content and the experience of their users, but that is only a small part of the equation, said Scott Howe, General Manager of Microsoft’s GSP.