A few days ago, the Federal Trade Commission presented its proposal on the guidelines for the online display. According to the feedback from various parties, the search is not included in the proposal, such rules are only for search engines like Google, Yahoo and Microsoft.

Responses soon followed, including Microsoft, which should be encouraged that consumers have the option to choose to participate in the behavioral targeting, and that all the focus on sensitive data should opt in.

Frank Torres, director of Microsoft’s consumer affairs was qouted by the New York Times, said: “We support what the FTC, but we also believe that privacy is important to the consumer. We are not against the fact that there are more “(When the FTC self-control proposal.).